Fresh out of esthetics school in 2009, I started my journey as an esthetician and entrepreneur with nothing but determination and a dream. With no money, secondhand equipment, and zero clients, I built my home-based facial studio from scratch. Through hard work and strategic planning, I created a brand, crafted a tailored service menu, and designed an experience that attracted my ideal clients. A pre-launch event set the tone for rapid growth, and within months, I outgrew my home studio.

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I moved into a salon suite and expanded three more times, eventually opening a 10-treatment-room medical suite with a yoga studio—far surpassing anything I imagined. Along the way, I learned the highs and lows of business ownership, from starting with nothing to building something truly remarkable.

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During the pandemic, I shifted focus to marketing and branding, which led me to my true passion: mentoring other estheticians. Now, I’m dedicated to helping estheticians launch and grow their businesses with clarity and confidence. Join me in the Esthetician Business Startup Program: Go From Zero to Booked in 90 Days—a step-by-step mentorship to help you build and launch your dream business in real time!